Our brand centre provides guidelines and elements for creating communication materials that comply with the Immobel brand identity. It is flexible in its applications and ensures overall consistency.
The brand platform embodies our identity, in terms of both form and content. By highlighting our added value, the brand platform helps explain who we are, why we do what we do, where we want to go and what values we promote.
As experts in highly complex real estate projects in major European cities, we create attractive architectural environments that meet clients’ expectations and the needs of today and tomorrow. With more than 150 years of experience, we dare to take a position, we have the agility to invest and the drive to improve living and working environments.
Create high-quality, future-proof urban environments with a positive impact on the way people live, work and play.
Reinvent living and working environments to help communities live well and sustainably.
Trust is the cornerstone of our business, and of our company’s story that started in 1863. Every day, we put our dedication and expertise to work for clients, investors, citizens and partners. Every day, we aim to be worthy of their trust.
We love what we do! It is the driving force for our team of dedicated people, and it fuels our constant desire for improvement and our solutions-oriented approach. It also creates a lively work atmosphere where all colleagues can give the best of themselves and contribute real added value to our projects.
We are used to working with many different stakeholders, as well as improvising in ever-changing circumstances. Without ever compromising on quality or the key aspects of responsible development, we design real estate projects that meet the most exacting standards of construction and urban renewal.
The “For cities, for people” tagline expresses Immobel’s ability to create value with innovative projects and to share the values that inform its purpose, including respect for the environment and an inclusive vision of city living.
Combined with the booster graphic element, it reflects the added value provided to cities and their residents.
Our brand is built on solid foundations and a proud history that is perfectly embodied in our logo. The logo has taken on a more modern look over time, but maintained its fundamentals: a graphic element that represents the company’s ambition, entrepreneurial spirit and ability to make things happen.
It is a dynamic symbol that expresses, in its infinite form, our positive impact on our environment.
The typeface expresses status, harmony and modernity.
Proportionally, the name takes up a large part of the logo.
Our experience, conveyed by the founding date, is an integral part of the logo.
Together, these components articulate the ambition of a brand with a long history that is firmly rooted in the present and always ready to meet new challenges.
The design is a balanced equation of the different components that represent who we are: a symbol that expresses our vision of the business and our vibrant outlook, our name and our founding date.
The main logo, centred, is the preferred version for the majority of applications.
The logo cannot be modified.
The logo should always be surrounded by a clear space, known as a protection area, the size of the “I” in Immobel. The space between the symbol, the name and the founding date corresponds to half the “I” in Immobel.
The logo is printed in its main colour when placed on a very light colour background or image. A reverse white logo is used on a dark background or image. Be careful with contrasts.
No other uses are allowed.
Alternative logo
A horizontal version may be used as an alternative when the centred version is not feasible, because the available height is insufficient or the format is very elongated (for example, a banner or beach flag).
Symbol alone
The symbol may be used alone in exceptional cases only, when technical constraints rule out use of the main logo or alternative version. Examples include social media or PowerPoint templates, due to lack of space and lack of clarity for the founding date.
Immobel’s identity is made up of proprietary visuals, a colour palette and typefaces.
We use a specific graphic element, known as a booster, to highlight our personality and express our difference in the marketplace. This booster makes our communication unique.
As a developer of sustainable, user-centric properties, Immobel has a positive impact on cities. The booster is a distinctive marker that makes our added value tangible.
This distinguishing graphic element introduces the tagline and provides numerous possibilities for visual composition.
It expresses a powerful benefit for our stakeholders.
The booster links the tagline with a tangible benefit. It is a focal point that ties our projects to customer needs.
Booster: +
In most cases, it introduces the tagline. It can also be used to introduce visuals or to position the main body copy (for example, in an advertisement).
Closed and open booster:
The open booster indicates direct speech. On a visual, it highlights an important element or draws the eye to a key detail.
The closed booster frames a visual element or section of text to provide emphasis and punctuate the layout (for example, in a brochure).
LIFESTYLE, BUSINESS, BUILDINGS
Visuals display moments from everyday life or work.
Focus on employees and users in action.
No posing.
Prefer warm sunlight with traces of blue and sand.
Highlight buildings and capture architectural details.
The visuals shown here are examples.
The typefaces were chosen to make Immobel’s communication universe even more consistent and distinctive.
OTHER THAN STATIONERY AND OFFICE SOFTWARE
(Project brochures, advertising, press kits, annual reports, etc.)
STATIONERY AND OFFICE SOFTWARE
(Word correspondence, PowerPoint presentations, business cards, etc.)
The Immobel icons have been designed on the basis of our visual identity standards. They may be used to illustrate our businesses, highlight our expertise or describe trends.
Graphic recommendations for designing new icons:
– icons always contain two colours that play off each other in the composition. Sand sets the stage and blue underlines the key information.
– all icons are line drawings.
– one or more blue points may be used. They unify the icons by bringing Immobel’s logo symbol to mind.
No changes may be made to Immobel’s main colours. They contribute to a strong, consistent visual identity for our communication.
The references are as follows:
– CMYK four-colour codes for publications and digital printing;
– Pantone® colours for printing stationery or marking objects;
– RGB values for screen displays;
– Hex code (#) for the web.
Immobel is a unique logo,
common identity codes
in all countries and a shared vision.
For that reason, we need to speak with a single voice.
When presenting the Group, speak Immobel!
In these semantic guidelines, you will find:
– a message platform for talking about Immobel
– explanations on how to use the message platform to create content.
– a customer-focused tone of voice that adds value and emphasizes collaboration.
– a style guide to be followed when talking about Immobel.
Downloadable templates for the main office software tools can be found here.
Templates for the main print media can be found here.
